Looks like the blogger at
La Primavera stirred-up a bit of a controversy when she gave her backing to a newspaper article which criticised Finnish teenage 'spendoholic' fashion bloggers.
It’s an interesting debate but I think this blogger may have underestimated the intelligence of her fellow fashion bloggers (and their readers). I doubt that all these girls are totally unaware of the issues surrounding our ‘dying planet’ and the part that the fashion industry plays in encouraging rampant consumerism.
But even if some of these bloggers are living in a joyful bubble of ignorance (whilst ‘spending their parent's money’) I really do not think it will do any great overall harm or that they will remain evermore in a mindset which is dominated by their next fashion fix. No other generation has been so bombarded by information on the environment and the questionable motives of big business.
Most of us come to a point where we feel uneasy about the whole born-to-shop phenomenon that seems to have been adopted (or foisted on?) women -- and young girls in particular – but I’d suggest that most these girls are far from ‘brain-dead’ when it comes to understanding the wider issues. Even those who are, for the moment, oblivious to environmental/social concerns, will – in time – come to question whether we are but cogs in the fashion/big business machine.
Look at the burgeoning indie craft movement – a worldwide shift towards handcrafted goods and an appreciation of ‘planet-friendly’ materials. Most of those who now champion handmade products are in the younger age group and I would suggest that the majority are fully clued-up on the fact that women should not be defined by what they wear or how they look.
I think we would always be aware of any social implications related to our seeming obsession with fashion but I really don’t want to fun to be squeezed-out of the subject – life is tough enough and fashion is one area where -- within reason -- we can (and should) afford to be a little more than frivolous and enjoy the moment.